Coord Iconography

Title:

Coding the Curb

Role:

Illustrator and Animator

Description:

For Coord, I established iconography and animated gifs for Coord’s website and powerpoint presentation pitching reimagined urban transportation. The visual style uses a modern, isometric design to convey the digital infrastructure Coord builds to help integrate mobility services with cities.

The drawings are all depicted in the company's signature green and gray and the gifs were exported for use on different platforms (mobile, web, static prints) and on social media.

Each traffic element had its own color coded counterpart. I wanted the most minimal and clean distinction for each detail (pavement markings, bulbouts, curb cuts, and parking stalls) that was also consistent and in line with the organization's branding. With this iconography in place, it was easy for the clients to combine each of the elements to create graphics of their own to create their own visual storytelling. By combining crosswalks with premade curbs and pre-defined spacial distances, the clients could easily map out different environments. The graphics below are made as a couple examples of just a few of the sample iconographic combinations provided for the client's pitch decks.